{"id":775,"date":"2020-08-03T11:11:14","date_gmt":"2020-08-03T09:11:14","guid":{"rendered":"https:\/\/www.prazskybarcamp.cz\/blog\/?p=775"},"modified":"2021-02-08T14:51:35","modified_gmt":"2021-02-08T13:51:35","slug":"offline-vs-online-marketing-zakladni-rozdily-a-pojmy-online-marketingu","status":"publish","type":"post","link":"https:\/\/www.prazskybarcamp.cz\/blog\/offline-vs-online-marketing-zakladni-rozdily-a-pojmy-online-marketingu\/","title":{"rendered":"Offline vs. online marketing, z\u00e1kladn\u00ed rozd\u00edly a pojmy online marketingu"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Doba \u010dten\u00ed: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minuty<\/span><\/span><p class=\"p2\"><span class=\"s1\">Zaj\u00edm\u00e1 t\u011b marketing a nev\u00ed\u0161, kudy se do n\u011bj pono\u0159it? P\u0159e\u010dti si tenhle \u010dl\u00e1nek, kde najde\u0161 z\u00e1kladn\u00ed d\u011blen\u00ed na offline a online marketing. Jak\u00e9 jsou v nich rozd\u00edly? A jak\u00e9 pou\u017e\u00edvaj\u00ed n\u00e1stroje? Dozv\u00ed\u0161 se tak\u00e9 p\u00e1r z\u00e1kladn\u00edch pojm\u016f a najde\u0161 odkaz na zaj\u00edmav\u00e9 video s p\u0159edn\u00e1\u0161kou. Tak s chut\u00ed do toho <\/span><span class=\"s2\">?<\/span><!--more--><\/p>\n<p class=\"p2\"><span class=\"s1\">Hodn\u011b z v\u00e1s zaj\u00edm\u00e1 online marketing, tak jsme si \u0159ekli, \u017ee o n\u011bm tak\u00e9 nap\u00ed\u0161eme \u010dl\u00e1nek. A za\u010dneme p\u011bkn\u011b od podlahy. Pokud u\u017e o marketingu n\u011bjak\u00e9 ty v\u011bci v\u00ed\u0161, tenhle \u010dl\u00e1nek nebude tak \u00fapln\u011b pro tebe a m\u016f\u017ee\u0161 si p\u0159e\u010d\u00edst t\u0159eba n\u011bco o <a href=\"https:\/\/www.prazskybarcamp.cz\/blog\/byznys-etiketa-par-tipu-ktere-se-ti-rozhodne-budou-hodit\/\">byznys etiket\u011b<\/a> \u00a0nebo doplnit p\u00e1r sv\u00fdch poznatk\u016f dol\u016f do koment\u00e1\u0159e <\/span><span class=\"s2\">??<\/span><span class=\"s1\">.<\/span><\/p>\n<h2 class=\"p5\"><span class=\"s1\"><b>Offline vs. online marketing<\/b><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Offline marketing je star\u0161\u00ed a m\u00e9n\u011b flexibiln\u00ed br\u00e1cha online marketingu. Marketing <strong>na internetu<\/strong> je tv\u00e1rn\u011bj\u0161\u00ed a pokud mu n\u011bkdo opravdu dob\u0159e rozum\u00ed, tak dok\u00e1\u017ee zahr\u00e1t za relativn\u011b <strong>m\u00e1lo pen\u011bz velk\u00e9 divadlo<\/strong>. Ka\u017edop\u00e1dn\u011b plat\u00ed, \u017ee ani na ten offline sv\u011bt by se nem\u011blo zapom\u00ednat a tak je <strong>nejlep\u0161\u00ed kombinace<\/strong> obou variant.<\/span><\/p>\n<h3 class=\"p6\"><span class=\"s1\"><b>Offline marketing<\/b><\/span><\/h3>\n<p class=\"p7\"><span class=\"s1\">Tento typ marketingu <strong>um\u00ed c\u00edlit<\/strong> na ur\u010ditou skupinu, ale <strong>ne tak dob\u0159e<\/strong> jako online marketing. Nap\u0159\u00edklad se reklama vys\u00edl\u00e1 u ur\u010dit\u00e9ho typu po\u0159adu, kter\u00fd sleduj\u00ed v\u00edcem\u00e9n\u011b \u017eeny v dom\u00e1cnosti v ur\u010dit\u00e9m v\u011bku. Nebo se vys\u00edl\u00e1 reklama na konkr\u00e9tn\u00ed r\u00e1diov\u00e9 stanici atp. Reklamy jsou <strong>drah\u00e9<\/strong> a oslovuj\u00ed i spoustu lid\u00ed, kter\u00e9 dan\u00fd produkt nebo slu\u017eba vlastn\u011b ani nezaj\u00edmaj\u00ed.<\/span><\/p>\n<h4 class=\"p2\"><span class=\"s1\">N\u00e1stroje:<\/span><\/h4>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s1\">Noviny, \u010dasopisy, let\u00e1ky<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">TV, r\u00e1dio<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Billboardy, plak\u00e1ty, n\u00e1pisy<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">V\u00fdstavy, konference<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Atp.<\/span><\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"DHGARoXnVx\"><p><a href=\"https:\/\/www.prazskybarcamp.cz\/blog\/jak-vytrvat-pri-samovzdelavani\/\">Jak vytrvat p\u0159i samovzd\u011bl\u00e1v\u00e1n\u00ed<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Jak vytrvat p\u0159i samovzd\u011bl\u00e1v\u00e1n\u00ed&#8220; &#8212; Pra\u017esk\u00fd Barcamp\" src=\"https:\/\/www.prazskybarcamp.cz\/blog\/jak-vytrvat-pri-samovzdelavani\/embed\/#?secret=DHGARoXnVx\" data-secret=\"DHGARoXnVx\" width=\"580\" height=\"327\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3 class=\"p6\"><span class=\"s1\"><b>Online marketing<\/b><\/span><\/h3>\n<p class=\"p7\"><span class=\"s1\">K marketingov\u00fdm n\u00e1stroj\u016fm v online variant\u011b se vyu\u017e\u00edvaj\u00ed weby, blogy, e-maily, soci\u00e1ln\u00ed s\u00edt\u011b atp. V\u00fdhodou tohoto typu marketingu je <strong>lep\u0161\u00ed c\u00edlen\u00ed<\/strong> na skupinu, kterou chce\u0161 oslovit. Z\u00e1rove\u0148, pokud si d\u00e1\u0161 pr\u00e1ci, m\u016f\u017ee\u0161 <strong>vytv\u00e1\u0159et reklamu zdarma<\/strong>. Bude t\u011b to samoz\u0159ejm\u011b st\u00e1t hodn\u011b \u010dasu, ale ta mo\u017enost tu je.<\/span><\/p>\n<h4 class=\"p7\"><span class=\"s1\">N\u00e1stroje:<\/span><\/h4>\n<ul class=\"ul1\">\n<li class=\"li7\"><span class=\"s1\"><b>Socky<\/b> (Instagram, Facebook, LinkedIn, Youtube, Pinterest\u2026). Ka\u017ed\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165 m\u00e1 sv\u00e1 specifika a pohybuj\u00ed se na n\u00ed jin\u00e9 <strong>skupiny lid\u00ed<\/strong>, kter\u00e9 m\u016f\u017ee\u0161 <strong>oslovit<\/strong>. <\/span><\/li>\n<li class=\"li7\"><span class=\"s1\"><b>E-mailing<\/b>. Velmi d\u016fle\u017eit\u00fd n\u00e1stroj, kter\u00fd <strong>utu\u017euje vztahy<\/strong>. M\u016f\u017ee\u0161 pos\u00edlat newslettery, informace o r\u016fzn\u00fdch akc\u00edch apod. Ale pozor, v\u017edy dej dob\u0159e viditelnou mo\u017enost se z odb\u011bru e-mail\u016f odhl\u00e1sit. Chce\u0161 budovat vztahy, ne prudit.<\/span><\/li>\n<li class=\"li7\"><span class=\"s1\"><b>Weby<\/b> a jejich optimalizace (<b>SEO<\/b>). SEO optimalizuje web, aby ho <strong>vyhled\u00e1va\u010de<\/strong> <strong>zobrazovaly<\/strong> v organick\u00e9m (p\u0159irozen\u00e9m, neplacen\u00e9m) vyhled\u00e1v\u00e1n\u00ed. K \u010demu jsou ti super str\u00e1nky, kter\u00e9 nikdo nenajde? Tak SEO nevynechej.<\/span><\/li>\n<li class=\"li7\"><span class=\"s1\"><b>Blogy<\/b>. Na bloz\u00edch se tvo\u0159\u00ed obsah, d\u00edky kter\u00e9mu udr\u017euje\u0161 tv\u016fj web \u017eiv\u00fd, co\u017e se vyhled\u00e1va\u010d\u016fm l\u00edb\u00ed. <strong>Obsah<\/strong> m\u00e1 sv\u00e1 pravidla. Mus\u00ed obsahovat odkazy, kl\u00ed\u010dov\u00e1 slova a hlavn\u011b b\u00fdt <strong>kvalitn\u00ed<\/strong> a u\u017eite\u010dn\u00fd pro u\u017eivatele.<\/span><\/li>\n<li class=\"li7\"><span class=\"s1\"><b>PPC<\/b>. Kdy\u017e u\u017e se rozhodne\u0161 do reklamy na netu n\u011bco investovat, velk\u00e1 v\u00fdhoda je, \u017ee <strong>plat\u00ed\u0161<\/strong> jen <strong>za prokliky<\/strong>. To je pay-per-click. Pokud na tvou reklamu nikdo neklikne, neplat\u00ed\u0161 nic.<\/span><\/li>\n<li class=\"li7\"><span class=\"s1\"><b>Influence\u0159i<\/b>. Tak tohle te\u010f hodn\u011b <strong>funguje<\/strong>. Chce\u0161 o sob\u011b d\u00e1t fakt rychle v\u011bd\u011bt a jsi ochotna\/ochoten do toho n\u011bco investovat? V tom p\u0159\u00edpad\u011b oslov influencera, kter\u00fd pokr\u00fdv\u00e1 tvoji c\u00edlovou skupinu, um\u00ed to a m\u00e1 sledovanost. Budou se d\u00edt v\u011bci.<\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">To byly ty nejz\u00e1kladn\u011bj\u0161\u00ed informace a pokud t\u011b online marketing zaj\u00edm\u00e1 v\u00edc do hloubky, mrkni na tuhle zaj\u00edmavou <a href=\"https:\/\/www.youtube.com\/watch?v=atwckRM2Lc4\">p\u0159edn\u00e1\u0161ku<\/a> z online Pra\u017esk\u00e9ho Barcampu 2020. Bylo to na\u0161e prvn\u00ed \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed, tak omluv p\u00e1r technick\u00fdch nedostatk\u016f\u00a0 ? ?.<\/span><\/p>\n<p>M\u00e1\u0161 je\u0161t\u011b volnou chvilku? P\u0159e\u010dti si t\u0159eba tenhle <a href=\"https:\/\/www.prazskybarcamp.cz\/blog\/\">\u010dl\u00e1nek<\/a> o soci\u00e1ln\u00edch s\u00edt\u00edch a co na nich ned\u011blat.<\/p>\n<p>Zdrav\u00ed t\u011b, Pra\u017esk\u00fd Barcamp<\/p>\n<p class=\"p8\" style=\"text-align: right;\"><span class=\"s1\">L\u00edb\u00ed se ti \u010dl\u00e1nek? Po\u0161li ho d\u00e1l <\/span><span class=\"s2\">?<\/span><\/p>\n\r\n\t\t<div class=\"da-reactions-outer TpostID775\">\r\n            \r\n            <div class=\"da-reactions-data da-reactions-container-async center\"\r\n                data-type=\"post\"\r\n                data-id=\"775\"\r\n                data-nonce=\"0338791904\"\r\n                id=\"da-reactions-slot-post-775\">\r\n                <div class=\"da-reactions-exposed\">\r\n                    <img src=\"https:\/\/www.prazskybarcamp.cz\/blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"64\" height=\"64\" style=\"width:64px; height:64px\" \/>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Doba \u010dten\u00ed: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minuty<\/span><\/span> Zaj\u00edm\u00e1 t\u011b marketing a nev\u00ed\u0161, kudy se do n\u011bj pono\u0159it? P\u0159e\u010dti si tenhle \u010dl\u00e1nek, kde najde\u0161 z\u00e1kladn\u00ed d\u011blen\u00ed na offline a online marketing. Jak\u00e9 jsou v nich rozd\u00edly? A jak\u00e9 pou\u017e\u00edvaj\u00ed n\u00e1stroje? Dozv\u00ed\u0161 se tak\u00e9 p\u00e1r z\u00e1kladn\u00edch pojm\u016f a najde\u0161 odkaz na zaj\u00edmav\u00e9 video s p\u0159edn\u00e1\u0161kou. Tak s chut\u00ed do toho ?<\/p>\n\r\n\t\t<div class=\"da-reactions-outer TpostID775\">\r\n            \r\n            <div class=\"da-reactions-data da-reactions-container-async center\"\r\n                data-type=\"post\"\r\n                data-id=\"775\"\r\n                data-nonce=\"0338791904\"\r\n                id=\"da-reactions-slot-post-775\">\r\n                <div class=\"da-reactions-exposed\">\r\n                    <img src=\"https:\/\/www.prazskybarcamp.cz\/blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"64\" height=\"64\" style=\"width:64px; height:64px\" \/>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>","protected":false},"author":7,"featured_media":780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[99,12],"tags":[105,100,102,101,104,103],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Offline vs. online marketing, z\u00e1kladn\u00ed rozd\u00edly a pojmy online marketingu<\/title>\n<meta name=\"description\" content=\"\u2705 Zaj\u00edm\u00e1 t\u011b marketing a nev\u00ed\u0161, kde za\u010d\u00edt? 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