{"id":1090,"date":"2022-02-10T14:00:26","date_gmt":"2022-02-10T13:00:26","guid":{"rendered":"https:\/\/www.prazskybarcamp.cz\/blog\/?p=1090"},"modified":"2022-02-09T17:08:01","modified_gmt":"2022-02-09T16:08:01","slug":"co-je-to-ux","status":"publish","type":"post","link":"https:\/\/www.prazskybarcamp.cz\/blog\/co-je-to-ux\/","title":{"rendered":"Co je to UX?"},"content":{"rendered":"Doba \u010dten\u00ed: <\/span> 3<\/span> minuty<\/span><\/span>

UX<\/strong> je v posledn\u00ed dob\u011b hodn\u011b \u017e\u00e1dan\u00fdm oborem<\/strong> a ur\u010dit\u011b je dobr\u00e9 o n\u011bm n\u011bco v\u011bd\u011bt. Co to je a \u010demu<\/strong> se v\u011bnuje<\/strong> takov\u00fd UX\u00e1k<\/strong>? To se dozv\u00ed\u0161 v tomto \u010dl\u00e1nku<\/strong>.<\/p>\n

Kdy\u017e se pod\u00edv\u00e1\u0161 kolem sebe, uvid\u00ed\u0161 spoustu r\u016fzn\u00fdch produkt\u016f<\/strong>, a\u0165 se jedn\u00e1 o my\u0161, webov\u00fd prohl\u00ed\u017ee\u010d nebo t\u0159eba dve\u0159e. V\u0161echny pro\u0161ly n\u011bjak\u00fdm v\u00fdvojem<\/strong>, kter\u00fd je ud\u011blal co nejv\u00edce \u201eu\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9<\/strong>\u201c \u2013 prost\u011b se dob\u0159e pou\u017e\u00edvaj\u00ed. P\u0159ij\u00edt na ide\u00e1ln\u00ed proveden\u00ed<\/strong> stoj\u00ed \u010dastokr\u00e1t mnoho pokus\u016f<\/strong>, \u201efail\u016f<\/strong>\u201c a pen\u011bz<\/strong><\/a>. Aby se dos\u00e1hlo co nejlep\u0161\u00edho v\u00fdsledku, povolaj\u00ed se tzv. UX\u00e1ci<\/strong>.<\/p>\n

Co je to UX?<\/h2>\n

UX<\/strong>, neboli User Experience<\/strong>, je vlastn\u011b jak\u00e1koliv interakce<\/strong> u\u017eivatele s produktem<\/strong> \u2013 jeho chov\u00e1n\u00ed, pocity, n\u00e1lady atd. Nap\u0159\u00edklad u aplikac\u00ed \u0159e\u0161\u00ed um\u00edst\u011bn\u00ed<\/strong> element\u016f (tla\u010d\u00edtek, ikon\u2026), pou\u017eit\u00ed barev, obsah<\/strong> text\u016f, p\u0159ehlednost<\/strong>, funkcionality a mnoho dal\u0161\u00edho.<\/p>\n

Te\u010f to mo\u017en\u00e1 zn\u00ed, \u017ee se UX<\/strong>\u00a0v\u011bnuje \u00fapln\u011b v\u0161emu<\/strong>. Nen\u00ed to \u00fapln\u011b pravda. Sp\u00ed\u0161e se zab\u00fdv\u00e1 napln\u011bn\u00edm pot\u0159eb u\u017eivatele<\/strong>, aby byl maxim\u00e1ln\u011b spokojen\u00fd<\/strong> s produktem.<\/p>\n

Kdo je to UX\u00e1k?<\/h2>\n

Klasick\u00fd UX\u00e1k<\/strong> (UX Designer) vykon\u00e1v\u00e1 velk\u00e9 mno\u017estv\u00ed \u00fakol\u016f:<\/p>\n

Anal\u00fdza konkurence<\/strong> \u2013 hled\u00e1 nedostatky a v\u00fdhody konkurence, c\u00edlovou skupinu, pole p\u016fsoben\u00ed apod.<\/p>\n

U\u017eivatelsk\u00fd pr\u016fzkum<\/strong> \u2013 zkoum\u00e1, zdali je v\u016fbec o danou slu\u017ebu (v\u00fdrobek, produkt, software\u2026) z\u00e1jem a pro\u010d.<\/p>\n

Prototypov\u00e1n\u00ed a testov\u00e1n\u00ed<\/strong> \u2013 v\u00fdroba prototyp\u016f a n\u00e1sledn\u00e9 testov\u00e1n\u00ed s\u00a0potencion\u00e1ln\u00edmi u\u017eivateli.<\/p>\n

Komunikace s\u00a0ostatn\u00edmi odd\u011blen\u00ed<\/strong> \u2013 konzultace s\u00a0design\u00e9ry a v\u00fdvoj\u00e1\u0159i nebo pitching stakeholder\u016fm.<\/p>\n

Task\u016f je mnohem v\u011bt\u0161\u00ed mno\u017estv\u00ed a proto ve v\u011bt\u0161\u00edch firm\u00e1ch pracuje cel\u00fd t\u00fdm<\/strong> UX\u00e1k\u016f<\/strong> \u2013 UX Strategist,<\/strong> IA Analyst<\/strong>, UX Copywriter <\/strong>aj.\u00a0\u2013 pro podrobn\u011bj\u0161\u00ed popis jednotliv\u00fdch pozic se koukni na tento<\/a> \u010dl\u00e1nek.<\/p>\n

A co UI?<\/h2>\n

\u010casto se lidem pletou pojmy UX<\/strong> a\u00a0UI<\/strong> (User Interface<\/strong>). Jsou spolu \u00fazce spjaty, ale UI<\/strong> se zaob\u00edr\u00e1 p\u0159edev\u0161\u00edm vzhledem<\/strong> produktu. M\u016f\u017ee\u0161 se setkat s\u00a0pozic\u00ed UX\/UI Designer<\/strong> \u2013 jednodu\u0161e jde o grafika a UX\u00e1ka v\u00a0jednom.<\/p>\n

Metodika Design Thinking<\/h2>\n

Z\u00e1kladem ka\u017ed\u00e9ho UX\u00e1ka je znalost Design Thinkingu<\/strong> \u2013 metodika pro v\u00fdvoj produktu. M\u00e1 n\u011bkolik krok\u016f. Pro n\u00e1zornost si ji uk\u00e1\u017eeme na p\u0159\u00edkladu<\/strong>. Jsi UX\u00e1k ve firm\u011b, kter\u00e1 rozv\u00e1\u017e\u00ed potraviny<\/strong> a chce\u0161 p\u0159ij\u00edt na to, pro\u010d z\u00e1kazn\u00edci v\u00edce vyu\u017e\u00edvaj\u00ed<\/strong> konkurenci.<\/p>\n

\"5
Obr\u00e1zek z interaction-design.org<\/a><\/figcaption><\/figure>\n

Empathise<\/strong> \u2013 V\u00a0t\u00e9to \u010d\u00e1sti chceme z\u00edskat co nejv\u00edce podn\u011bt\u016f od z\u00e1kazn\u00edk\u016f. Abychom mohli definovat probl\u00e9m.<\/p>\n

Define<\/strong> \u2013 Zanalyzujeme data z\u00a0p\u0159edchoz\u00ed \u010d\u00e1sti a vybereme nej\u010dast\u011bj\u0161\u00ed a nejz\u00e1va\u017en\u011bj\u0161\u00ed probl\u00e9m. Zjist\u00edme, \u017ee konkurence m\u00e1, podle z\u00e1kazn\u00edk\u016f, p\u0159ehledn\u011bj\u0161\u00ed a v\u00edce \u201eeasy-to-use\u201c aplikaci.<\/p>\n

Ideate<\/strong> \u2013 P\u0159em\u00fd\u0161l\u00edme, jak tento probl\u00e9m vy\u0159e\u0161it. V\u00a0na\u0161em p\u0159\u00edpad\u011b je to jednozna\u010dn\u00e9, mus\u00edme p\u0159ekopat na\u0161\u00ed aplikaci.<\/p>\n

Prototype<\/strong> \u2013 Vytvo\u0159\u00edme prototyp, ale nemus\u00ed to b\u00fdt pln\u011b funk\u010dn\u00ed aplikace (v\u00edce info o typech prototyp\u016f zde<\/a>).<\/p>\n

Testing<\/strong> \u2013 Otestujeme prototyp s\u00a0u\u017eivateli. Zjist\u00edme, jak\u00e9 m\u00e1 nedostatky a vr\u00e1t\u00edme se k\u00a0prototypov\u00e1n\u00ed. A\u017e budeme m\u00edt perfektn\u00ed n\u00e1st\u0159el aplikace, uk\u00e1\u017eeme prototyp stakeholder\u016fm a jdeme do produkce.<\/p>\n

Tento p\u0159\u00edklad byl hodn\u011b zkr\u00e1cen\u00fd, ale pro uk\u00e1zku to sta\u010d\u00ed. Celkov\u00fd proces<\/strong> od Empathise po Testing nemus\u00ed trvat ani tak dlouho<\/strong> \u2013 m\u016f\u017ee\u0161 ho stihnout i v\u00a0r\u00e1mci dn\u00ed<\/strong>.<\/p>\n

Nen\u00ed nutn\u00e9 b\u00fdt UX Designer, abys mohl zapojit tuto metodiku. Kdy\u017e bude\u0161 cht\u00edt rozjet sv\u016fj byznys<\/strong>, je fajn zjistit, jak je na tom konkurence<\/strong> a obecn\u011b z\u00e1jem<\/strong> o tv\u00e9 slu\u017eby \u2013 u\u0161et\u0159\u00ed\u0161<\/strong>.<\/p>\n

Z\u00e1v\u011br<\/h2>\n

C\u00edlem tohoto \u010dl\u00e1nku je p\u0159edstavit Ti celkem nov\u00e9 odv\u011btv\u00ed<\/strong>, vhodn\u00e9 pro kreativn\u00ed<\/strong>, analyticky p\u0159em\u00fd\u0161lej\u00edc\u00ed<\/strong> a podnikav\u00e9<\/strong> lidi. Je to super obor, o kter\u00fd je st\u00e1le v\u011bt\u0161\u00ed a v\u011bt\u0161\u00ed<\/strong> z\u00e1jem, tak\u017ee fajn kari\u00e9rn\u00ed cesta. Z\u00a0tohoto \u010dl\u00e1nku by sis m\u011bl odn\u00e9st hlavn\u011b principy<\/strong>, kter\u00e9 se daj\u00ed vyu\u017e\u00edt p\u0159i r\u016fzn\u00fd p\u0159\u00edle\u017eitostech<\/strong> a tak\u00e9 to, \u017ee je d\u016fle\u017eit\u00e9 si p\u0159edem v\u011bci ov\u011b\u0159ovat<\/strong>.<\/p>\n

Je\u0161t\u011b p\u00e1r u\u017eit\u011b\u010dn\u00fdch odkaz\u016f:<\/h5>\n

Google UX Design Professional Certificate<\/a> – Jeden z nejzn\u00e1m\u011bj\u0161\u00edch UX certifik\u00e1t\u016f<\/p>\n

interaction-design.org<\/a> – Platforma pro vzd\u011bl\u00e1v\u00e1n\u00ed v r\u00e1mci UX a UI.<\/p>\n

uxdesign.cc<\/a> – Blog zam\u011b\u0159en\u00fd na User Experience, grafiku a Interaction Design<\/p>\n

cojeuxui.cz<\/a> – Kr\u00e1sn\u011b zpracovan\u00e9 vysv\u011btlen\u00ed UX a UI<\/p>\n

Douf\u00e1me, \u017ee se Ti \u010dl\u00e1nek l\u00edbil<\/strong>. Budeme r\u00e1di za reakci<\/strong> a tak\u00e9 klidn\u011b napi\u0161 do koment\u00e1\u0159\u016f<\/strong>, jestli T\u011b UX<\/strong> zaujalo!<\/p>\n

\n

Zdroje<\/h4>\n
    \n
  1. BPROMOTION, Co je to UX a UI desing<\/a><\/li>\n
  2. USER TESTING, UI vs. UX: What’s the difference between user interface and user experience?<\/a>, 2018<\/li>\n
  3. WHITE, Caroline, What Does a UX Designer Actually Do?<\/a>, 2021<\/li>\n<\/ol>\n

     <\/p>\n\r\n\t\t

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    Doba \u010dten\u00ed: <\/span> 3<\/span> minuty<\/span><\/span> UX je v posledn\u00ed dob\u011b hodn\u011b \u017e\u00e1dan\u00fdm oborem a ur\u010dit\u011b je dobr\u00e9 o n\u011bm n\u011bco v\u011bd\u011bt. Co to je a \u010demu se v\u011bnuje takov\u00fd UX\u00e1k? To se dozv\u00ed\u0161 v tomto \u010dl\u00e1nku.<\/p>\n\r\n\t\t

    \r\n \r\n
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    \r\n \"Loading\r\n <\/div>\r\n <\/div>\r\n <\/div>","protected":false},"author":9,"featured_media":1032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,13,12],"tags":[95,191,190],"yoast_head":"\nCo je to UX? - Prazsky Barcamp<\/title>\n<meta name=\"description\" content=\"Jsi kreativn\u00ed nebo podnikav\u00fd \u010dlov\u011bk? A u\u017e jsi sly\u0161el o UX? Tento st\u00e1le v\u00edce \u017e\u00e1dan\u00fd obor m\u016f\u017ee b\u00fdt Tvoje cesta! 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